Why do you see a massive industry shift to storytelling – specifically, visual storytelling?
This is a burning question in the marketing world, and it’s the one Jill Malandrino, Global Markets Reporter at Nasdaq, used to kick off a conversation with PhotoShelter CEO Andrew Fingerman on Nasdaq Trade Talks.
“It’s really the modern way of marketing,” Andrew explained, noting that every brand is becoming a media brand.
Watch the video to hear their discussion on everything from how brands are using visual storytelling to infuse their content with authenticity to how creative teams are streamlining their workflows.
.@Nasdaq #TradeTalks: Visual Storytelling Campaigns @photoshelter @JillMalandrino https://t.co/Lw2fUrLg0A
— TradeTalks (@TradeTalks) October 7, 2019
During the interview, Andrew talked about how GE uses a lightning-fast workflow with Libris. Want to learn more? Go behind the scenes in the video below, and check out the full story here.
Can’t get enough visual storytelling trends? Check out our 2019 Report: Engaging Your Audience with Visual Content. The report digs into results from a 2019 survey of 1,000+ marketing and creative professionals.
You’ll get answers to questions like:
- What type of visuals drive the most engagement?
- What are the biggest challenges in getting content out quickly?
- How often do marketers share photos and videos?
- Compared to 2018, what trends in visual marketing do we see?
Plus, you’ll find tons of inspiration for your own visual storytelling. Download the report today!
