Did you see that?
This week, we’ve been celebrating our video launch here at Libris by PhotoShelter. Meanwhile, everyone else was celebrating Halloween. So for our weekly roundup, we’re going to combine the two. These are the stories that caught our attention this week – from how to give your communications a boost by celebrating Halloween to Target’s Halloween interactive video campaign.
Scroll through to get our take and check out the quotes that grabbed us. Click the links to dive into some interesting reads.
Roundup:
13 Marketing Tricks That Are Scaring Your Prospects to Death [QUIZ]
Mainstreethost
By Jess Marranco
Jess Marranco’s quiz to help businesses gauge if they’re scaring their prospects to death highlights important points, ranging from the importance of a mobile-friendly website to the dangers of not engaging with your audience on social media.
It’s scary how easy it can be to lose a prospective customer. Fail to give them what they came looking for and they might send chills down the spine of your online social presence, leaving one negative comment or online review that will haunt you for years to come.
One frightening trick I’d like to add: not sharing visuals on your website and social media! (shiver)
The best part of the piece is the visual scoring system at the end. If you score just a 1 or a 2, you’re a Casper the Friendly Ghost – not scary. But if your score is 10 or higher…
Take the quiz, and don’t be a marketing zombie.
Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise
Marketing Land
By Pamela Parker
Pamela Parker walks us through Target’s Halloween interactive video series, explaining how it works across platforms and sharing the results.
The content seems to be racking up respectable viewership numbers thus far, with the introductory video on YouTube seeing nearly 82K views and the Facebook version posting 24K views.
Parker provides valuable context, and shares some of the challenges Target has faced in the rollout of this campaign.
However, I must admit that as I read Parker’s piece, I fell into the rabbit hole of Target’s campaign, clicking through from one video to the next trying to catch the crow. So, perhaps the best way to check out this innovative campaign is to try it for yourself. Dive in with the first video below.
5 Last Minute Halloween Marketing Tips For Small Businesses
Legend Advance Funding
By Krithika Rangarajan
Krithika Rangarajan shares fun, easy tips for how businesses should take advantage of Halloween, from adding a visual countdown clock to your website to asking your staff to share their own Halloween photos on your company’s social media.
Lend a seasonal twist to your content marketing efforts by sprinkling your blog posts and website copy with Halloween-related language and imagery.
Rangarajan highlights how small businesses have a special opportunity to connect with the community at Halloween, but changing up your visuals to celebrate Halloween is a good trick for any business. Check out these great examples of Halloween visuals shared by brands this week:
Need colored tights for that last-minute #Halloween costume? #PinStudio team to the rescue! https://t.co/nmXyOkFN9N
https://t.co/aaQmsYrVYI
— Pinterest (@Pinterest) October 30, 2015
Sony
Never let a low battery send shivers down your spine… #Xperia Z5 #Halloween pic.twitter.com/7k6HB0L5fT
— Sony Xperia (@sonyxperia) October 30, 2015
Edutopia
Happy #Halloween to all of the unshakeable #teachers out there!
https://t.co/3fuf6Nrdpi
— edutopia (@edutopia) October 30, 2015
Dogfish Head Brewery
Happy #Halloween from your friends at Dogfish! pic.twitter.com/4947O9BsHg
— Dogfish Head Brewery (@dogfishbeer) October 30, 2015
NASA
Dressing up for #Halloween? 2 astronauts suited up for a @Space_Station #spacewalk this week. Q? Use #SpaceToGround
https://t.co/gisXvV6PHN
— NASA (@NASA) October 30, 2015
And from all of us here at PhotoShelter, Happy Halloween!
In Case You Missed It
Here on the Libris blog, we celebrated video launch week, got a backstage look at Rockit Ranch’s video marketing strategy, and compiled the ultimate list of 21 brand videos to inspire your visual storytelling.
4 comments
Very useful and informative article. Thanks for sharing this.
http://www.adjustproduction.com/
Your post is outstanding, thanks for sharing!
good information for video marketing. good work.
Video marketing is becoming trending and with the articles like this helps us understanding it and to find some tips.