Did you see that?
These are the stories that caught our attention this week – from climbing budgets for visual content to SEO for images (and the link building guide that people use to help them with this), to how Pinterest is changing the fashion world. Pinterest is one of many social media platforms that cater to visual content, which many bloggers and businesses find themselves using when they are interested in audience engagement. Similarly, many companies use their websites to showcase their products and brands with the help of marketing companies similar to the Beardo Marketing Group. The result is the hope that they will be able to captivate the attention of potential customers.
Scroll through to get our take and check out the quotes that grabbed us. Click the links to follow a rabbit hole of interesting reads.
Roundup:
Social Content Creation: Today’s Word of Mouth
Content Standard
By Jonathan Crowl
Word-of-mouth marketing can be invaluable to your business.
If your friend posts a mouth-watering picture of eggs benedict on Instagram, you might not be able to stop thinking about that breakfast until you find that restaurant and try it for yourself.
The same goes for when your friends recommend cool products and share their love for a company.
So how do you create content that encourages customers to share with their friends? In Social Content Creation: Today’s Word of Mouth, Jonathan Crowl shares the results of a Business Wire case study, which suggests the key to encouraging virtual word-of-mouth sharing is visual social media content, like photos and videos.
Videos are highly engaging and multi-sensory in nature, and these traits make the content more likely to be shared, which may be the singular function closest to traditional word of mouth.
GumGum, Brand Innovators Release Report Defining the Visual Web, Investigating its Rise and Exploring Its Impact on the Future of Marketing
GumGum, a digital marketing platform, has released a report called, “The Rise of the Visual Web. And Why It’s Changing Everything (Again) For Marketers,” based on a survey of brand marketers. The report reinforces that visual communication is vital to brand storytelling, and highlights how marketers are investing heavily in both the curation and distribution of visual content through the use of a digital marketing platform. Take a look at these numbers:
69% of respondents were spending over $100,000 per year to create visual content to support marketing objectives and 45% were spending over $1M per year to distribute that visual content.
Plus, check out GumGum’s cool visual version of the report findings in the post below.
New Research on the Visual Web http://bit.ly/1RgxdAK with Brand Innovators
Posted by GumGum on Wednesday, September 30, 2015
Visual Content: Are Your Images Optimized for Maximum Effect?
Business 2 Community
By Jo Lynn Deal
Visual Content: Are Your Images Optimized for Maximum Effect? http://t.co/cP9DmapTMP pic.twitter.com/MR9zSnj5tN
– Business 2 Community (@B2Community) September 29, 2015
The metadata behind your images can give your visual content more traction online. Visual Content: Are Your Images Optimized for Maximum Effect? outlines three tips for improving your SEO – from file naming to captions. These tips can be invaluable, and they can be even easier to implement if you have a policy for file naming and regularly update metadata for your images in your visual asset management system. Of course, if you are struggling to manage your SEO then you can always outsource it to a company of experts. There are many SEO agencies all around the world, who specialize in marketing content, a quick Google search of SEO in your area-for example, “seo perth“-should turn out the results you need.
So, maybe you’re convinced that using more images and the RIGHT images in your content is the way to go. Don’t stop there. If you want to gain the most impact from your images, take time to fully optimize each image using these three steps.
Here is The Latest in Visual Discovery of Fashion
AlleyWatch
By Carmen Flores
In this summary of FashTechNYC’s Fashion Week panel on Visual Discovery in Fashion, Carmen Flores highlights the importance of innovative visual content strategies for retailers and brands. Pinterest panelists discussed the new Buyable Pins feature, which allows pinners to purchase within the platform. Pinterest’s 100 million users pinning about fashion are driving brands to curate beautiful Pinterest profiles – and create compelling visual content.
For retailers and brands, it’s all about finding consumers during that moment of influence. What better time than when a consumer is saying “I love this?”
In Case You Missed It
Here on the Libris blog this week, we went behind the scenes with Catholic University for Pope Francis’ visit to the US and got tips for your organization from 11 visual storytelling experts. You might have seen a lot of Pope Francis in the past couple weeks, but you’ll be surprised to see how the Catholic U team captured a different perspective. Plus, don’t miss these visual storytelling tips from the pros, which cover everything from using color to hiring photographers.